WEBVTT

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All right, hello folks, my name is Chris, I work at the Green Web Foundation. If you've

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never seen me before, this is what they're like online, if you can't see me here, if I suppose.

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I, for the last 20 years, I've been working in a series of wacky environmental and data themed

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startups, like low-co2, which is low CO2 travel around Europe, Amy, which is all about

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CO2 calculations over an API. These days, I work at the Green Web Foundation. Can you guess

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what the Green Web Foundation is about? Yes, all right, and while we hear today, this is what

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I want to share with you in the next 20 or so minutes that we have. I want to help you understand,

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how digital services can cause emissions, carbon emissions. I'm going to help you understand the

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link between accessibility and the sustainability of websites. We'll look at some concrete examples to

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help you think about some of this, and then we'll look at some of the laws and the data sets

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that help us fight the good fights for a greener, more inclusive web. Are you all sitting comfortably?

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Yes, then I'll begin. All right, how does making a website, more accessible, make it more sustainable?

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So before we start, I'm just going to give you a quick word, like there's this turn sustainability

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and there's this turn carbon emissions, right? I know they're not the same thing, all right? There's

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all these other things we need to think about when we think about sustainability, like biodiversity,

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poverty, like pollutants, all of the things here. We only have 20 minutes though, so I'm just

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going to focus on carbon emissions, all right? So there is more, and we can touch on that later,

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but not in this 20 minutes. All right, so how will you digital services cause emissions?

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This is a diagram from the Sustainable Web model, which is one of the most popular models used

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for people to work out the carbon footprint of a website. And then we talk about digital services.

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We might be playing a game, or watching a video, or buying something on a tablet or an iPhone,

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but really there's a really complicated supply chain at work going on, all right? So you've got a

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network of always on undersea cables, we've got routers, we've got cell towers, stuff like that,

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they're connected to data centers, which always on 24-7 as well, and all these use lots of energy,

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and most of the time, most of our power is still coming from fossil fuels, although it is changing

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quite fast in certain parts of the world. You think of the energy part as like use phase emissions,

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all right? However, someone still has to make all these electronics, all right? So we need to turn

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sand into basically silicon chips and stuff like that. That is also extremely energy intensive in

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its own right, and you can think of this as like embedding the energy into these kinds of devices.

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So people call these embodied emissions, it's embodied into it. Now, should I even care,

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like is it big? Is it worth worrying about? So this is the question people ask me a lot of the time,

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and this is basically why I say yes, the carbon footprint is about two to four percent is what

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people tend to use. If you work in industry, you'll probably say, oh, it's 1.5 to or something like that.

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If you work in civil society, you will say it's more like five or six depending on what you choose

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to include, all right? And I can share, we've got a leak, we've got a report, which covers this

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and lots more detail on this deck. Now, most people don't know what 2 percent of global emissions

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is, so I use things to compare it to to make it easier to understand. And people often say,

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it's the same as they say, aviation industry. And that's helpful in some ways, but

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otherwise it's not so helpful because in aviation, half of the emissions come from one percent of

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the flyers. And most people in the world haven't flown and won't ever fly. And I think more than,

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I think, we're more people using it. And like, you can't make a joke about maybe 1 percent of the

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crypto users making half of the unit from the tech industry, but I'm not sure if that, I don't have

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the data to back that up yet. So I would suggest instead talking about shipping, because 90

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percent of the goods we use, they come by ship. And it also has a comparable carbon footprint

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of around 2 to 3 percent of global emissions. Also, for most of us, shipping isn't something

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we experience directly, but we know it takes massive boats just like this, burning all kinds of

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really, really dirty fuel to get things around. And almost all of us rely on shipping in the

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same way we all rely on the internet. Now, you probably don't want to cut shipping out of your

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life, just the same way you don't want to cut the internet out of your life. But there are

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things we can do to reduce environmental impact of it, because if the shipping industry is trying

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to clean up their act, then maybe we should figure out how to clean up our act as well.

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So, okay, so there's a footprint, it's big, but what about my work? Is it big for me?

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So, these are some numbers in the real, in the public domain, from organizations you might have

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heard of. So, ABNM, that's the third largest bank in the Netherlands. One of their last reports,

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they said about 40 percent of their organizational emissions came from digital services, which is

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pretty chunky. Salesforce have, on the record, said, yeah, half our emissions come from

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things like cloud and stuff like that. They had to build their own in-house models,

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because they didn't get the numbers from their upstream supplies, who's, I'm not going to name them,

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you can probably guess who they are, all right. And then, Mozilla, when they looked at their

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carbon footprint from the use of their digital services, they came up with a really, really large number.

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And this number is very, very large, because they included end user use of their services as well.

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And this is actually partly one, Mozilla is so keen on making it easy to work out the

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energy consumption of things in the browser now, as well.

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Now, it's not always the case. So, this is our organization. We try to figure out what the footprint

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of our digital estate was last year, last summer. And we used a tool called the tech carbon standard,

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which is essentially a way to kind of help us figure out where the emissions were. And what we found

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was that actually a significant chunk, we thought it would be all up here, but it turns out,

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whole bunch of it is actually from us just using our devices and buying our devices and all

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the embodied emissions in that. And if you're curious, there is a link to this in the deck,

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because it's all on GitHub as well. That's how we tend to work. So, yes, it's something that you

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might want to think about. And it could be large, but I'm not going to say it definitely is large,

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it can vary from organization to organization. All right. So, how does making website more accessible?

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How does this actually help? How does making a website more accessible make it more sustainable?

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So, as in on here, heard of the WCAG, WCAG, the web content or three-guide lines. All right,

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I'm going to use some of the language that you folks might know if you're familiar with this.

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So, there is a concept called poor, perceivable, operable, understandable, and robust. These are the

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kind of terms you might use to help understand if a word if a service is actually accessible and not

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really. Let's use these to talk about sustainability. So, if something is perceivable,

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you know, multiple ways to access the same content with different senses. Now, when we think about

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this in the sustainability context, there could be multiple kinds of browsers accessing the same

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kind of content. So, you could have a text only browser, which means there's lots and lots of

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different devices that can access content, as well as the kind of rich desktop things. This is like

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this is helpful because it reduces the amount of induced updates. You're not forcing people to

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update all the time. How about operable? So, normally people talk about operable in terms of

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okay, do I have a physical accessibility need or something like that? But also, this can apply to just

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like damaged and broken devices. So, let's say you have a broken home button on your phone. All right?

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Now, there are lots of cases where just having something foundational, that means you,

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okay, how do I access services? Do I have to throw the device away? Now, if you've got some

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thing design properly, then there are other ways of accessing it because you're looking at

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multiple different ways of operating the same kind of device. Now, actually, I friends do this.

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My partner has a broken iPhone and has one for the last few months and she's been able to

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access services that she otherwise wouldn't be able to. So, which I actually thought was pretty cool.

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Understandable. Even if the digital channel for meeting a need is more efficient than the

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physical one and that's why people use digital services a lot of the time because it's cheaper and

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possibly greener, then it still needs to be usable and intelligible to people. All right? So,

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let's say you have people who have low confidence in digital skills. All right? They might have a

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really, really efficient way to do something online. But if they don't understand how to use it

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and they don't use it, it ends up creating much more demand on all the other channels you need to

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provide to allow someone to kind of meet those needs. So, the technical term for this is failure

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demand, increased failure demand is what you have. So, this is one idea of understandable and then

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robust. Let's say you're going to look at robust in terms of designs and mark up that are able to

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work with hardware, with older hardware, older software, they work in low bandwidth environments,

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things like this. These are the things you kind of plan for if you're designing things,

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if you're thinking about accessibility, this also has an knock on effect. Now, the example I give

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here is the learning management system in a university that's still worked with older browsers

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and I'll show you why later. But there's also other cases if you have something which doesn't work

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with a slow connection. Then people can end up doing things like driving somewhere so they can

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get to a fast connection to do something and like we work in a team where someone lives in

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a space where they have low bandwidth, they have to drive to an office to share their screen

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in our teams sometimes, which gives you an idea of like this is a knock on effect that you don't

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think about straight away, but you can plan for. So, that's poor, that's like using accessibility

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language to talk a little bit about sustainability. So, let's make this concrete with some more examples.

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So, I spoke about learning management systems and there is this really, really cool paper called

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stipulated smartphones for students, the requirements of modern technology for academia.

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It's by Rob McGinnis and George Porter, and I'm not expecting you to read this, don't worry.

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But the general justice of this was that these were researches at a large US university,

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looking at what kind of requirements and what tools they had induced harder upgrades by students

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and what things they had there. There's loads of stuff inside of them, I'm just going to

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pull out the things I can fit in a 20 minute talk. So, to focus our study, we target representative

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websites used by students in an undergrad, countryside degree, and they look at things that you've

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heard of, Google Drive, Stack Overflow, Google Notebook, Canvas and PRC, I don't know them,

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but they are used by some people, right? So, they look at this stuff and they say, well, how

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usable are these, for example? And one cool thing they did, that was visual that I could borrow

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and show on a screen, was they basically looked at these devices, looked at the services,

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then they looked at them, they used tools like browser stack to emulate some of these services.

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So, and then they tried to complete common tasks using them, and the green stuff on the right

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hand side, these are like the new devices basically. Now, as you go further to the left, they get

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older and older and older, and you can see more and more red slipping in, and certain devices just

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do not work. And this means that if you're on the left hand side and you need to do something,

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then you're often going to, it's not that you're going to not do your degree, you're probably

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just going to buy that buy a new device, for example. And this is literally what they say,

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given the oversized role that cost the manufacturing place, this is one of the things, they need

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to look at the, what kind of updates they're kind of essentially inducing, getting people to do,

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and if you can make something which is usable for a longer period of time, so you don't need

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to update, there's a saving that you can bring about there. And I can give you a concrete example

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of this, just to make it easy to have got some numbers. So, let's see, we've got 20,000 students

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at a university, 10% of people have to update their phones, for example, so they can actually

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complete their course. Now, I don't know off the top of my head, what the carbon footprint of updating

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the phone is, but the folks at Bauer Vista have this really cool tool called Data Vista,

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where they can give you some of these numbers. And the short number is that you can basically choose

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what kind of things you're looking for, I chose a smartphone, and I can see most of the carbon footprint

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I said before was from the embedded part, not the use phase, it's about 80 odd calories,

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oh, 80 odd kilograms. So then I can put together some toy mats to help it understand this,

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all right, 20,000 students, 10% of that, multiply by that figure, 168,000 kilos, 168 tons.

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Now, I wasn't really thinking about that when I was designing services, but it gives you an idea

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of, okay, this is like the default that we would like to maybe avoid if we can.

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Now, does this mean that I'm both designing things that I'm a bad person if I haven't thought

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about this stuff? I don't think it does. I'm not saying you're bad if you're not thinking

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about this or you've ever designed a single web page that isn't, that isn't accessible because

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we've all done that, but it does give us an idea of what the consequence is all right now,

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and it gives us an idea to talk about, okay, here's our baseline, how do we improve this?

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The other thing I want to share with you is that this is actually more of a structural problem rather

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than an individual problem, and there are all kinds of other drivers, inside this. So in 2025,

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if you use a Windows machine, there's been this whole push to basically end of life, Windows 10,

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so you need to have like at least two cores in your machine, it's much, you have much greater

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processor requirements, things like that, and from a sustainability point of view, this is kind of

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bad. From the point of someone who rest of buy a new device to kind of continue on a course or something,

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it's kind of bad, but from the point of a shareholder, it's great, so this is like,

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this is basically a earnings call, so people are talking rubbing their hands with glee in 2025,

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at all these new devices they're going to get bought, all right, so this is people who form say

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Lenovo, HP, and they'll just say, yeah, this end of life is the big driver of ourselves this year,

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isn't that great? Should we look at some numbers for that as well? All right, so roughly,

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these are, I'll shed a link to this to show you the kind of assumptions behind this, all right,

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typically, 250 million PCs made, I like to sold each year, all right, average PC life,

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lifespan, four and a half years, if that gives us about 1.25 billion PCs in circulation,

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as it were, all right, now I looked at the figures, how many are using Windows 10,

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it's about 70% still up to them Windows 10, so you have nearly 800 million PCs, and then

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let's just say they're all wrapped up, they're not, but you can come up with ideas here,

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180 one kilos, you multiply that, that's 144, I'm just going to use that figure because it's

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hard to say, right, so 0.15 gigatons, all right, that's the same carbon footprint as the Philippines,

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which is 110 million people, this gives you some of the ideas about stuff which is kind of

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induced, all right, and this is the thing that I think, as people who are, this is why I think

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stuff like post-market and stuff is actually quite important, because if you can extend the

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life of these, and you don't need to have this kind of stuff where people are basically

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being forced to buy things, which aren't really necessary in only really working for shareholders,

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basically. Now, I can't talk about sustainability in AI, without LLM, since I've like that,

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so I've got your shareable mean slide here, all right, okay, so you talk about like,

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we spoke about alt text and images, right, so let's say we do it at our top, right, that's the

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way that a lot of us would use it. Now, increasingly, you can use LLM to help you with this, all right,

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now what some people do, if they can't do it in their CMS, they might use a CDN provider,

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like CloudFly, that can do stuff like that to kind of add alt text for each of these there,

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but there's like 250 points of 250 points of presence that you have, but if you have things

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running in the browser, and Missilla are doing a talk later on today about how to run LLM's

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inside your browser, you've got 20 million people running LLM's independently, adding slightly

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different inconsistent bits of information into this. Now, I think one of these is a slightly

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better outcome than the others, all right, but it gives you an idea of like, this is the consequence

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of the world we're kind of moving into, all right. So, I said, I chose some laws and data sets

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to help you find the good fight for a greener, more inclusive, with. Now, this is the stuff that

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I would point you to, which might be relevant, okay? So, this year we have a eco-designed

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for sustainable product for regulation coming in. This is essentially about hardware, so that

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it's really pushes people to have better design products that can be repaired and can be recycled.

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We also have the right to repair directive, and that means, as now, for the first time,

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a degree of support to actually repair things, and there's all kinds of support in different countries

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to make this easier. I live in Berlin, there was a repair bonus where they would basically pay

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half the cost of getting something repaired up to a certain amount. That meant that I might say

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fix an iPad, where otherwise it wouldn't be able to do it. And there was also the corporate

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sustainability reported directive, which is forcing companies to share information that don't

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really want to share about the environmental footprint of various things they do, and they actually

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explicitly call out cloud and data synthesis now. And then, if you're in France, this is probably

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one that's just the most useful for you, if you're an implementer. They actually have this thing,

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the general policy framework, whether you could design a digital services. It's an English,

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thankfully, and it has a bunch of activities and like behaviours to look for and ask for

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when you're designing projects and moving forward from there. Now, if you want to see what

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reports look like right now, the UK government has a really good one. That was published, I think,

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two, three weeks ago. It's really, really good. And then, I mentioned that that paper, because

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there's loads of really, really cool stuff inside that. And by the way, this stuff are basically,

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I love these Frenches. They do so much cool stuff around this, and it's really worth looking at.

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And then, now, this year, the W3C is starting to take an interest in this. There was now

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a sustainable web interest group, and there is a web sustainability guidelines doctrine,

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which has a really, really intimidating amount of links for you to look through.

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And that's kind of it. That's 20 minutes. This talk is online. You can also use a QR code,

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if you fancy. This is how to get in touch with me, if you want to talk about it as in future.

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Climate action tech is basically an online community of tech use who were trying to do stuff

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from climate or kind of green the way they work. I do a podcast right into view experts about

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this stuff. So, I can learn, and I guess by extension, I don't know who's listening along.

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And then, Branch is a magazine where people are trying to embody some of these ideas

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and how they design it. And I think that's my time. So, thank you for your attention.

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I don't know if I've got, if I've got much time for questions, maybe one.

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Oh, we do have, oh, goody. Okay. So, in that case, I do have time to

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feel some questions, if anyone has any questions. Oh, yes, gentle with the back.

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Yeah, companies are losing their shit out of it. I'll give you an example, which is my favorite.

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All right, so, so where is it? Yes, this one is pretty cool. Do tech firms need to report their

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revenue from the oil and gas sector now. All right, and CSID. So, yes, basically, we found

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that there is a data point specifically about how much money they're getting from oil and gas.

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So, it's, here we are. Yeah, that's one thing they actually definitely do have. So,

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yes, you have people freaking out about this. And also, let's see, ESRS. Here's the cool thing about this.

20:29.640 --> 20:36.280
Is that a bunch of it is actually online now? From, yeah, here we are. Now, let's make this a bit larger.

20:36.280 --> 20:40.920
So, this is law that we can point to right now. Oh, God, I've just just got it wrong there.

20:40.920 --> 20:45.800
But I made it to large. So, written in the law. Okay. Shoutout to scholars, emissions,

20:45.800 --> 20:49.960
from purchase cloud computing and data center services as a subset of this, go through

20:49.960 --> 20:53.800
that upstream goods and services. Like, you can just hyperlink to this stuff now.

20:53.880 --> 20:59.000
So, yes, companies are losing their shit about it because places like France, for example,

20:59.000 --> 21:03.240
if you do not disclose it, it carries present terms for the directors of the companies.

21:03.240 --> 21:08.520
It's like, oh, I better get it right now, you know. In fact, there is, where it's something.

21:08.520 --> 21:14.600
Yeah, so, you get it to liberty, CSID here. So, that's the kind of gag we came up with internally.

21:15.480 --> 21:17.320
And to other many other questions. Yes, James.

21:18.120 --> 21:22.760
And I took to a maximum of devices. Yes.

21:23.400 --> 21:29.400
I think there's some moves to the requiring open good business and things, because in my office,

21:29.400 --> 21:31.720
I have three old iPads that still work. Yeah. Yeah.

21:31.720 --> 21:37.400
Yeah. I can't install any else. I think there's actually might be some of the eco-designed

21:37.400 --> 21:41.960
directive stuff, which is saying that you cannot, that you need to provide a degree of support

21:41.960 --> 21:46.440
and guidance for people who to use the hardware because, like,

21:46.520 --> 21:51.720
weight electronics is the fastest growing waste stream in Europe. And we are the world leaders in

21:51.720 --> 21:57.000
generating waste. We're even worse than Americans. So, like, sorry, I mean, we are put put put put

21:57.000 --> 22:02.120
put putting putting more than Americans on a per capita basis. Yeah. So, yes, there is, there is

22:02.120 --> 22:07.240
stuff like that. And this is where one place, I think that Europe as it were, the European

22:07.240 --> 22:11.880
Commission is hoping to kind of be something of a leader. But there's also, there's also the

22:11.880 --> 22:16.520
distillation in America and Brazil and India about rights to repair and being able to extend

22:16.520 --> 22:21.320
the lives of your devices. So, well, any other questions before I get kicked off?

22:22.360 --> 22:41.800
Hello. Hello. So, you're right. So, the question? Yes. So, you're right. So, the question,

22:42.600 --> 22:47.400
for everyone else is basically, if you're going to be using our devices, are you not leaving

22:47.400 --> 22:54.360
people open to all the attacks because they're out of support and stuff like that? So, yes,

22:54.360 --> 22:58.440
this is actually a trade-off. And I'm not saying that you should definitely use old stuff as

22:58.440 --> 23:03.240
much as you can, because I think we should be prepared to make or make what's the word, oh, oh,

23:03.240 --> 23:11.640
is it okay? Okay. I think we need to make trade-offs about which, what I'm prioritizing here.

23:12.280 --> 23:17.480
So, it maybe says some things I'm okay with if I'm in a, if I'm not in a kind of high risk

23:17.480 --> 23:21.880
environment, for example. But this is actually, like we said before, a structural problem

23:21.880 --> 23:25.880
a lot of the time, because the thing with the Microsoft, for example, the thing they're driving

23:25.880 --> 23:29.960
is they want to have a trusted computing module inside their computers, which is why they're

23:29.960 --> 23:34.360
pushing this. So, they're making a security argument straight away. So, not every security argument

23:34.360 --> 23:39.400
is the same. And there are various things that you can do with, in my review, open source tooling

23:39.400 --> 23:43.800
to address some of this. But that will probably require more funding. So, things like funding

23:43.800 --> 23:48.680
groups like post-market and all the other groups, so actually, you've set some sensible, usable defaults.

23:48.680 --> 24:13.800
Yes, I think you should have funding going into that. In my dream world, once things

24:13.800 --> 24:18.760
can't fall out of there, once they get hit in the life, all the source code is available for

24:18.760 --> 24:22.600
other people to maintain it. Because if you're not going to take care of it, someone has to.

24:22.600 --> 24:27.000
Right? We're not there yet, but I know that's what policy is a good leave before. You can use

24:27.000 --> 24:31.400
like a baseball bat to catch you like get something done. So, yeah, that was it. Yes.

24:31.400 --> 24:37.640
Well, the thing that the problem with this absolute device is, and why they can follow to

24:38.200 --> 24:45.000
make us to throw them away, because they are good dust in their travels, they're useless.

24:45.000 --> 24:51.000
So, it's like the equipment, the loss of the, it's, at some point, it's shown to become

24:51.000 --> 24:58.600
fresh, and we need just, I mean, what's the one? Yeah. And we just have not the ability to

24:58.600 --> 25:03.640
do the minor operation, the device is like, for example, why we cannot put any of them

25:03.640 --> 25:08.840
on this laptop, why we can't. So, this is, there are signs that this is actually,

25:08.840 --> 25:12.280
there are promising signs in this. So, who's heard of a framework laptop, right?

25:12.840 --> 25:17.640
Has anyone seen that thing where they offer like the risk v, the risk v, like main board,

25:17.640 --> 25:21.240
you could just plug into it? So, totally separate companies, like, it's like 20 years ago,

25:21.240 --> 25:25.880
we used to be able to do it with like, desktop. There are promising signs, but we probably need

25:25.880 --> 25:29.880
to support that kind of stuff, and, well, I mean, I'm using an Apple Mac, and I'm probably

25:29.960 --> 25:33.480
going to be stuck with it for a while, but the next thing I buy, I definitely wanted

25:33.480 --> 25:38.360
to use a replaceable and upgradable for this reason. All right, I'm my number time.

25:39.240 --> 25:43.160
Brilliant. Okay, thank you, everyone.

